Hi, I’m Ines Norman
I’m a Senior Product Designer with 13+ years delivering user-centred, data-informed experiences across PropTech, HealthTech and SaaS. Skilled in end-to-end product design, integrating AI into discovery, experimentation, design, and validation to create impactful, production ready products. Proven track record of driving measurable business outcomes through cross-functional collaboration and a strong test-and-learn culture.
Got a question? Call me on +61 432 911 507 or send an email to hello@inesnorman.com
Creating a high-value exchange for realcommercial.com.au customers. Increasing membership numbers, and enquiry quality with verified contact details in exchange for documents; and increasing number of documents uploaded via customers (agents) to RCA
Document Downloads
A/B Testing on Enquiry Forms
A hypothesis driven A/B testing initiative across realcommercial.com.au web and native apps to improve enquiry quality and capture insights from Commercial property seekers
Migrating off legacy systems to allow realcommercial.com.au customers to self-serve and manage their purchases in Ignite, reducing cost and manual overhead at REA Group whilst increasing overall advertising spend with customers
Purchasing in Ignite
Want to learn more about these case studies?
Call me on +61 432 911 507 or send an email to hello@inesnorman.com
Depth Reporting
Uplifting the realcommercial.com.au reporting on Ignite to be consistent with the Residential customers. Showing the ROI for advertising spend by surfacing reporting for Saved Search emails, Targeted Enquiry Reminder emails and engagement with the “Explore new properties” carousel on the homepage
Want to learn more about these case studies?
Call me on +61 432 911 507 or send an email to hello@inesnorman.com
Migrating off 9 seperate reporting systems into 1 consolidated experience in Ignite; reducing cost and manual overhead for REA Group whilst improving ad campaign transparency for Developers (New Homes)
Consolidated Reporting
Growing the rental marketplace for realestate.com.au by allowing Private Landlords to advertise a property for rent; and connecting self-managing landlords to professional property management options
Private Landlord
Want to learn more about me?
Watch this Day in the Life video to see what I get up to!